British female artists are leading the way in having their music used for TV programmes, ads, films and video games.
Paloma Faith, Jess Glynne and Ella Eyre are among the names who stood out from the crowd as home grown talent.
The female singers’ music accounted for over 41% of the tracks used by advertisers to promote their products.
Paloma Faith is the artist advertisers used the most by brands including Calvin Klein and Dixons.
She claimed the most ‘synced’ song of 2015 with Ready for the Good Life, a song she co-wrote. Synchronisation or ‘sync’ is the industry term used for the placement of music into ads, trailers, video games, films and TV programmes.
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